Can companies help make the world a better place? Can businesses truly do well and do good at the same time? We think the answer is yes and we’re lucky enough to be able to do just that.
Today, sustainability efforts and corporate responsibility are becoming the norm. In fact, more and more companies are trying to give back because studies show that consumers want that. But for companies like ours, it’s more than just a PR ploy. It’s a belief deeply embedded in our company’s DNA that we all have a responsibility to make the world a better place.
Founder Jim Hefner started our company because he and others in his circle experienced firsthand what cannabidiol (CBD) can do to improve people’s lives. He wanted to share that knowledge and help others in the process. While those of us at Sunrise CBD are all from different walks of life, we are united by that belief – that we can promote the power of healthy living and the healing potential of nature and our own bodies.
Jim recognized what CBD could do for people beset with the aging issues and/or suffering from chronic pain. He believed CBD could do what many other western medicines and big pharma couldn’t: ease many common health issues without being addictive, ineffective or downright harmful.
Jim also realized that many CBD products were out of reach for some people because of the high price. He reasoned that by lowering the price many more people would be able to afford CBD. They’d be able to afford to get enough of it to truly reap the benefits from this miraculous compound. And for those with chronic pain, the savings could be substantial.
Making the World a Better Place
As it turned out, businesses CAN do good and do well at the same time. Sunrise CBD is helping to make the world a better place, one drop at a time. The more bottles sold, the more good we are doing!
Once Sunrise CBD started taking off, Jim decided the company could do even more. So, he started “Project Sunrise” a give-back initiative for 2020. Each month this year, we have partnered with a different non-profit or coalition that empowers through education, advocacy and charity. We share a portion of sales each month and help these organizations raise awareness for local and national issues.
The recipient of the first donation, in January, was You Matter-Not Alone (YMNA), a suicide prevention and awareness non-profit based in California. YMNA’s mission is “to keep children and the community safe, understand mental health and why individuals commit suicide in our society, address various types of bullying and provide interventions to students on how to end behavior, and report it immediately.”
“Suicide is the 10th leading cause of death across America, as young as 10 years old, and the rate continues to be rising” said Donna Quach, founder of YMNA.
The organization’s staff and volunteers travel to schools, churches and military installations. There they educate students, teachers, parents and the community on suicide awareness, bullying prevention and sexual trauma counseling. And they do it all for free.
“We decided to start with YMNA because they are of great service to the community, especially those at the greatest risk of suicide, veterans, teens and the elderly” Jim explained.
For February, Sunrise CBD has teamed up with the American Cancer Society, whose mission is to free the world from cancer. A portion of every order in February went to the organization, which focuses on preventing cancer, saving lives, and diminishing suffering from cancer through research, education, advocacy, and service.
This month we’re helping a friend who is running the L.A. Marathon and raising money for World Vision. World Vision is an organization that works around the world to help raise people out of poverty. The group has also provided access to clean water for 3.3 million people! We believe all people should have access to clean water, and we’re proud to support this worthy cause.
At Sunrise CBD we’re proud of what we do and are gratified that we can help others. We know that not everyone is fortunate enough to be able to do that, so, thanks to our customers for helping us do what we can to make the world a better place one drop of CBD oil at a time.
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Sunrise CBD products are made from 100% pure CBD from organic hemp grown legally in Colorado. We offer our product at 50%-80% less than our competitors because we ship directly to your home. Learn more at sunrisecbd.com.